"One Heavily Caffeinated Blogger." That says it all, right there on my side bar. I always blog about my love for coffee. You ask? How do I start my day? COFFEE! What about having a cup of coffee everyday and at same time supporting an advocacy, promoting homegrown coffee and supporting our local farmers.
At 2pm yesterday, upon the invitation of Bo's Coffee, we headed Glorietta 5 for launch of their new branch with a different concept. It was actually an informal event where Mr. Steve Benitez, Bo's Coffee CEO, shared his passion and his advocacy in promoting homegrown coffee and discussed all things about it and the many exciting changes for this proudly Filipino brand.
Upon entering the coffee shop, I already felt at home with the baristas warm way of welcoming the guests. Local products such as Sagada Coffee Gelato, Coffee Origin Tumblers featuring handwoven fabrics from different regions of the Philippines reflects the new store look and with its local accents such as Kenneth Cobonpue lamps.
These are just some of the things that Bo’s Coffee is excited to share with coffee lovers in Manila with the opening of its Glorietta 5 concept store.
As an avid supporter of Homegrown coffee, culture, and talent, this proudly Homegrown brand aims to not just provide customers with a distinctive and fresh new experience, but also to encourage everyone to see the value and beauty of homegrown products.
"Our Glorietta 5 branch redefines the local coffee experience,” Mr. Benitez said. “We showcase the best of what the country has to offer, from Theo & Philo’s artisan chocolates, to social enterprise merchandise, to our very own Philippine Coffee Origins Arabica beans.”
Given its aim to support and preserve local culture, Bo’s Coffee has been working with its social enterprise partners in order to provide more opportunities for young entrepreneurs and the various communities they are helping. Their partnership with ANTHILL Fabric Gallery, in particular, has enabled customers to learn more about the distinctive fabric patterns from areas such as Sagada, Benguet, Mt. Matutum, Mt. Kitanglad, and Mt. Apo. Having been created by artisan weavers, these fabrics are currently featured on Bo’s Coffee’s tumblers and luggage tags.
In addition to this, Gawad Kalinga – Enchanted Farm’s (GK-EF) Bayani Brew Filipino Iced Tea and local artisan chocolate brand Theo & Philo are now also being offered in selected branches.
A lot of changes are happening at Bo’s Coffee, and as the months progress, one can be certain that social procurement and the passion for all things homegrown will remain an integral part in their plans. “We our embracing our Homegrown identity,” says Benitez.
“We want customers to feel at home in our stores and be reminded of the beauty of our culture and heritage. We are also looking forward to partnering with more social enterprises to create an even bigger impact among the different communities in the Philippines.”
More photos at the event.
For more information about Bo’s Coffee, visit www.boscoffee.com.