Monday, December 5, 2011

P&G's e.Studyante Program

P&G Philippines in partnership with Smart Communications, Inc. (Smart) and the Synergeia Foundation successfully launched e.Studyante program, an e-learning advocacy last Friday, December 2 . Manuel L. Quezon Elementary School marks the beginning for this program called, "Isang laptop. Mas malawak na kaalaman. Mas magandang bukas."

One of my readers recently commented in my blog and shared her story on how she swam the river going to school during her elementary days and how she struggled when the high tide comes in the afternoon. This is just one of the many challenges that many Filipino children face in going to school. Aside from that, there are lot more challenges when they reach the school like overcrowded classrooms and outdated or lack of school supplies. Filipino children value their education so much and this is the only legacy that parents can pass on to their children.

Today, P&G's e.Studyante program will help the Filipino students to become globally competitive in today's fast paced technology. The program will provide beneficiary school children with child-friendly laptops from the One Laptop per Child (OLPC) Association and internet connectivity from Smart.

“These child-friendly laptops were designed for use in developing countries to help empower the world’s poorest children through education. They are not only very durable and energy-efficient, they also come with learning software for kids. Through these laptops, students become more engaged and involved in school. The learning process becomes more student-focused as they learn to discover new things for themselves and share ideas with each other,” explained Chad Sotelo, P&G Country Marketing Manager.

“We intend for this to complement traditional learning methods and tools instead of competing with them. A laptop and internet connectivity becomes their window to the world’s knowledge and places it at their fingertips real-time. People and places they had no access to before are now within their reach. These tools expand their horizons and minds, and encourages them to dream and attain a brighter future,” Sotelo said.

The students of Manuel L. Quezon were surprised to see the first message shown when they received their laptops, an email from Philippine President Benigno Aquino III.

With the guidance of P&G employee volunteers, the kids also experienced the thrill of learning about email with the exercise of sending their very first email message as a reply to President Aquino.

“This is not something we can do alone,” Sotelo said. “To help us reach our goal of 1,000,000 laptops, we would like to invite moms and Filipinos all over the country to support the e.Studyante program by buying P&G promo packs and spreading the word about the program to family and friends.”

People can support the e.Studyante program by buying specially marked P&G promo packs available nationwide. You can save up to 40% on your favorite P&G products and contribute to making students’ education more engaging and fun through laptops and the internet.

“We are committed to this program. In the next few months, we will give out a total of 400 laptops to five schools nationwide. But we hope that with your support, we will be able to give even more laptops in the coming years so we can reach the goal of providing 1,000,000 laptops to school children,” said Sotelo.

“We are very honored to be part of this initiative,” said Ramon Isberto, head of Smart’s Public Affairs Group. “Smart has always been supportive of programs that aim to improve the quality of education through ICT. We hope the Internet connectivity we provided makes learning easier, and information accessible to more children.”

I am supporting P&G e.Studyante program to help each student achieve a brighter future! Support this program and help build a better future for the children.


Participating P&G brands: Safeguard, Tide, Pampers, Downy, Ariel, Pantene, Head & Shoulders, Joy, Rejoice, Whisper, Olay, Gillette, Vicks and Ambi-Pur.


  1. This is a good project. I hope more kids will benefit from this. Good job P&G and Smart!

  2. WOW!! ang galing!! and angganda ng LAPTOP :) parang VTECH n laruan :)

  3. This is one advocacy that is worth writing about.

  4. bigyanyunamankamiditosacebusamaylibomohontalisaycitycebu

    december 20,2011

  5. nangangailangan po ng tulong ang samar national school ng computer supply dahil kulang po kami nito. sana makatulong po kayo.


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