People are becoming more and more aware of the health value of the things they eat and drink. And by the looks of things, this emphasis on health is becoming more than just a simple fad; health consciousness is here to stay.
Lily’s Peanut Butter, already 60 years in the industry, saw this rise in health consciousness, and has adapted accordingly through the peanut butter that has become a staple of many a Filipino household.
After more than half a century of winning Filipino palates, Newborn Food Products Inc., the maker of Lily’s Peanut Butter, launched its newest product line, Lily’s Peanut Spread Lite, last August 14 at the Lily’s Lite in the City event, held at the Trinoma Activity Center, Quezon City.
The whole-day event, hosted by athlete-turned-celebrity-host Gretchen Ho, actor-model CJ Reyes, and singer-model John Pol Dimaculangan, will feature a variety of fun activities showcasing the health and wellness-oriented direction of the Lily’s brand with the release of this latest product.
Zumba sessions, demonstrations on healthy cooking, game booths, a special performance by Pilipinas’ Got Talent finalists, the Power Impact Dancers, and many more are available to the public, add to that special raffle prizes and high-score awards for people who purchased Lily’s products at the venue.
Lily’s Peanut Spread Lite is the first locally-produced lite peanut butter in the market. This peanut spread is made from real peanuts and stevia extract, without any of the added sugars or chemical ingredients included in many low-fat peanut butter alternatives on the market.
Stevia extract, which is extracted from the leaves of the Stevia Rebaudiana plant, contains naturally-occurring glycosides, which give the substance a distinct sweetness, despite having no sugar content.
This makes it ideal for today’s health-conscious eaters—from weight-watchers and people trying out low-glycemic diets to people suffering from ailments such as diabetes and hypertension—as it delivers the same creamy sweetness that has made Lily’s a favorite, without compromising consumers’ health. Taste and health don’t have to be exclusive of each other; healthy doesn’t need to be boring.
With this latest product line, Lily’s engaged itself to be an advocate of promoting healthy snacks, an advocacy that will continue to manifest in the company’s future projects and events.
As proudly stated by Arch. Ramon Pua, President/CEO of Newborn Food Products, Inc., which carries the Lily’s brand:“We don’t just aim for profit – we share heart! Lily’s Lang Talaga!”